Chrysler Capital has become a major name in the world of automotive financing over the past decade but many car buyers still ask – who exactly is Chrysler Capital? In this in-depth guide, we’ll explore Chrysler Capital’s history, ownership, services, and role in auto financing to help you understand this prominent lender.
A Brief Background
Since 2013, Chrysler Capital has been FCA US LLC’s (formerly Chrysler Group LLC) main source of financing. The company’s goal was to make it easy for people to get loans to buy or lease FCA cars like Chrysler, Dodge, Jeep, Ram, and FIAT.
Chrysler Capital has grown a lot over the years and added a lot more services. It now works with about 2,500 FCA dealers across the country to provide customers with a wide range of auto financing options. This includes offering good loan and lease terms and making it easier for dealerships to buy fleets and finance floor plans.
Ownership Structure
While the Chrysler Capital name might suggest it is solely owned by FCA, its ownership situation is actually more complex. Chrysler Capital operates as a joint venture majority-owned by global financial giant Banco Santander through its Santander Consumer USA subsidiary.
Specifically, Santander Consumer USA owns 51% of Chrysler Capital, while FCA US holds the remaining 49% stake. So while FCA has close involvement, Chrysler Capital leverages the larger resources and financial expertise of its Spanish-based corporate parent.
Range of Services
Chrysler Capital aims to be a one-stop shop for FCA financing needs. For individual buyers, it offers competitive interest rates on vehicle loans and attractive lease deals to make owning an FCA vehicle more accessible.
For dealerships, Chrysler Capital provides floorplan financing to fund their vehicle inventories, commercial lending, and tools to streamline the lending process. The company has also expanded into fleet leasing and other commercial financing programs.
Connections Across the FCA Universe
Despite its partial Santander ownership, Chrysler Capital remains intricately linked with FCA’s brands. Its programs are promoted side-by-side with FCA vehicle marketing. This integrated approach allows Chrysler Capital to tap into customer loyalty and offer financing tailored to specific models.
Dealers also benefit from Chrysler Capital’s seamless process for submitting credit applications and closing loans on the spot. This helps dealers expedite sales while giving customers a simplified financing experience.
Technology & Innovation
Chrysler Capital has leaned heavily into digital capabilities and data analytics to enhance its lending activities Customers can access online portals and mobile apps to manage their accounts, apply for financing, and evaluate their options
Internally, Chrysler Capital employs sophisticated systems to assess risk, streamline underwriting, and provide dealers with rapid credit decisions. Its emphasis on technology improves convenience while allowing it to tap emerging opportunities.
The Road Ahead
Chrysler Capital’s main goal right now is to help FCA and its dealers, but its ties to Santander could open the door for more lending activities. But it stays true to its main goal: to help regular people finance the purchase of FCA cars.
With strong financial resources and a focus on ease of use, Chrysler Capital is ready to continue growing in a market where auto loans are very competitive. Knowing what it can do and how it connects to other things helps explain why Chrysler Capital is such an important part of the FCA customer journey.
Key Takeaways: Who Is Chrysler Capital?
- Formed in 2013 as the official FCA US financing arm
- Majority owned by Banco Santander (51%), minority stake held by FCA (49%)
- Offers full range of financing from loans to leases to floorplan lending
- Closely integrated with FCA brands and dealership network
- Emphasizes digital technology to enhance customer experience
- Leverages financial backing and risk management expertise of Santander
- Plays major role in facilitating sales of FCA vehicles to retail buyers
Chrysler Capital Dealer Website
Connecting you to your deals wherever you are – desktop, mobile or tablet. Log in to the Chrysler Capital Dealer Website for real-time access to your applications, fundings, leads and more! No time to waste on the phone? Here you can also find our Rehash Tool, allowing you to quickly put together the perfect deals to match your customer’s needs.
Download documents from rate sheets, program guides, funding checklists, contact information and more useful resources available for your convenience.
In addition to contacting your Dealer Relationship Manager for support, we have quick answers to commonly asked questions like, “How fast can I expect an approval?” and “What are your credit department hours?”
Looking for creative ways to reach new customers? We can help! Work jointly with our marketing team to enroll in upcoming programs or initiate targeted campaigns through multiple channels to put your message in front of a carefully selected audience.
Chrysler Capital Auto Loan Review: Pros and Cons
FAQ
Who owns Chrysler Capital?
Chrysler Capital is a program of FCA US LLC (now Stellantis) and is managed by Santander Consumer USA. FCA US (now Stellantis) owns the trademark for Chrysler Capital and licenses it to Santander Consumer USA, a branch of Santander Holdings USA, Inc. and part of Banco Santander.
Is Chrysler Capital a debt collector?
What’s left unpaid is what Chrysler Capital sue you for, and then they use your local sheriff to come after your money and property. As with most debt collectors, Chrysler Capital’s lawyers will be very tough on you as long as they think they can get away with it.
Is Chrysler Capital for bad credit?
While bad credit can affect your credit score, that doesn’t mean you can’t secure an auto loan. We work with buyers with bad credit or even no credit at all. Jun 10, 2022.
What brands are Chrysler Capital?
Chrysler Capital is proud of our cutting-edge technology and our commitment to helping more people buy Chrysler, Dodge, FIAT®, Jeep®, and Ram cars.